Golf clubs operate in challenging times and in a competitive marketplace. The declining numbers of members and the trend towards ‘pay and play’ golf, has seen many clubs being forced to re-examine their business model. Whilst membership subscriptions form a major part of golf club business, income from green fees and a profitable clubhouse bar and restaurant are of increasing importance.
Managing all these income streams takes time and effort. An effective, consistent and well-executed business and marketing strategy is essential for success. Proactive golf clubs are recognising this and take steps to ensure they now thrive not just survive.
The time has come to ask whether you want your golf club to stand out from the crowd and create a consistent competitive advantage, or whether you are happy to remain in the ever downward spiral of discounting and knee-jerk reactive marketing.
Over the past five years, Golf Unlimited has worked with more than 400 golf clubs, delivering workshops, one-to-one advice and hands-on consultancy. In response to the demands of the marketplace, we have devised a series of golf club business and marketing packages and one off support to suit all clubs and all budgets.